// Case studies

Case studies, built on evidence.

Selected campaign and advertising work. Full write-ups with verified results are still in progress.

// Meta Ads

Meta Ads

Paid Social

Facebook and Instagram campaign work focused on reaching the right audience, improving campaign structure and creating a clearer path from ad to enquiry.

Selected Campaign Work

Meta Ads Manager campaigns table with results, cost per result and amount spent — Campaign overview in Meta Ads Manager

Meta Ads Manager ad setup screen with ad creative and placements preview — Ad setup and placement preview

Meta Ads Manager ad sets with audience targeting details — Ad sets and audience targeting

Meta Ads Manager performance overview with leads and age and gender breakdown — Performance overview and audience breakdown

What I worked on

Campaign setup
Audience targeting
Ad creative setup
Performance monitoring

// Google Ads

Google Ads

Paid Search

Google Ads work covering search ads, ad group structure and ad extensions.

Selected Campaign Work

Google Ads ad group list showing search ads for a lighting service — Search ads and ad groups: lighting service

Google Ads ad list showing search ads for a medical service — Search ads and ad groups: medical service

Google Ads sitelink extensions list for a search campaign — Sitelink extensions

What I worked on

Search ad copy
Ad groups and ad structure
Ad extensions (sitelinks)

How I approach projects

Every project starts with one business goal. I record where things stood before I changed anything, so the "after" means something.

What each case study will contain

Client and industry (named, or described if confidentiality applies)
Challenge: what wasn't working
Strategy: the thinking, and why
Execution: what was built and changed
Verified result: outcomes with dates and context

What evidence will be shown

Screenshots from ad platforms or analytics, a clear date range, before and after comparisons, and written client approval. Anything I can't verify won't appear.

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